FOR IMMEDIATE RELEASE

        Contact:   Amanda Holty

                        801.538.0777 ext. 106

                        amandah@imgbranding.com

OrderDog™ Features iPAL Scanner at Expo East

Innovative Tool Retrieves Time-Saving Results for Retailers

Lewisville, TX, October 8, 2004 – OrderDog™, Inc., a technology based company that provides neutral and secure third party business-to-business services to increase supply chain efficiencies in the natural products industry, will highlight the functionality of the iPAL scanner at the Natural Products Expo East tradeshow and conference, October 14-17, 2004, in Washington, DC.

            “The iPAL is that latest in innovative hardware and software built specifically for the natural products retailer,” says Darrin Peterson, president and co-founder of OrderDog, Inc. “This compact scanner not only offers an easy-to-use interface and a high-speed transmission process, it also presents the natural products supply chain with a time-saving solution.”

            iPAL is a cutting-edge inventory tool designed to simplify and speed up the scanning and ordering process. The scanner displays pricing information as well as buying history enabling the user to immediately determine desired quantities. The iPAL also shows the current order and the product amount currently on hand. When used with the OrderDog order management service, it has been shown to dramatically reduce ordering time.

            Natural Products Expo East, www.expoeast.com, held each fall in Washington, DC, features more than 1,700 exhibiting companies and 20,000 attendees. It offers buyers easy access to the world’s best natural products, product pavilions and networking events.

OrderDog, Inc., www.orderdog.com, is a web-based system that enables manufacturers and retailers to connect online 24 hours a day to order and sell goods. Servicing over 1,000 retailers and 250 suppliers across the United States, Puerto Rico and the Caribbean, OrderDog has proven to be the industry’s foremost expert on supply chain solutions.

To learn more about the iPAL scanner and receive $150 off of an order, visit OrderDog at the Tree of Life booth #2025 at the Washington Convention Center. For further information on OrderDog’s involvement at Expo West, contact Amanda Holty at 801.538.0777 ext. 106 or amandah@imgbranding.com.

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